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Pop Rocks! Launching New Financial Service with Music Video

Fun, catchy, memorable?  Check.


Personal, customized, unique?  Check.

 

 

The new “PopMoney” video created for First Citizens Bank incorporates employees and NC centric elements in a new custom video directed towards employees.  The First Citizens Bank team leading the launch of their new “PopMoney” service knew that employee support would be key to success. Rather than going the route of yet another PowerPoint presentation, First Citizens Bank reached out to the creative minds at Horizon Productions for a video concept. 

 

 

 

We took the challenge head on, and coordinating resources, ideas, Client input, and a bit of creative magic, the new “PopMoney” video was born!

 

Weaving service features and benefits into a catchy song, the new Popmoney song and video showcases actual employees in scenarios relevant to the Popmoney service.  Collaborating with employees and the creative team resulted in a fun, memorable piece that achieved the goals of introducing the service, sharing service features, and building excitement around its launch.