BCBSNC ExperienceHSA site

BlueCross BlueShield of North Carolina selected Horizon Productions to create an interactive experience for "Experience HSA" that would, in their words:

• Educate customers and alleviate the fear surrounding Health Savings Account insurance plans
• Inform current HSA members on how to most effectively utilize their plan
• Empower current members to consider switching to the HSA product from a PPM product

Brainstorming sessions lead to a concept of targeted animations organized by key messages. Stylized icons, graphics, sound effects and video clips were incorporated into 12 animations on the custom-built website.  

With close collaboration with our clients, Horizon Productions was able to meet a tight deadline and deliver a high quality customer resource for BlueCross Blue Shield of North Carolina.

Visit Experience HSA  to see this great example of writing, audio, animation and graphics working together to educate and inform.